I Business Definition
Identification of why we’re here, markets to be served, products to be sold, basis upon which the company will compete

II Situation Assessment
Analysis of the internal and external factors that influence business performance, strengths and weaknesses, and culture arising out of an evaluation of competencies and resources

III Strategic Development
Definition of strategic objectives, generation, evaluation of strategic alternatives, final choice of a strategy

IV Implementation
Translation of chosen strategy into workable marketing, production/operational and finance plans, linked to budgetary objectives identification of the “critical success factors”

V Sustainability
Creation of a monitoring and control system using milestones and timelines, and an incentive scheme that rewards Managers who get things done