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Robin is a principal with Brand Bear Strategy + Design. She is a strategic designer, idea generator and brand strategist with over 20 years of experience in brand building and communications design. Through translating, articulating and delivering design strategy, her focus is on delivering the highest level of creative solutions that result in impacting consumer behaviour.
Robin has built national and private label brands in the food, beverage, pharmaceutical and home sectors. Her clients include Costco, Walmart, Nestle Foods, Safeway Foods, General Mills, Family services York Region and more.
She has a perfect blend of creativity, passion and practicality, with the ability to quickly grasp a client brief – thoroughly understanding objectives, parameters and expectations – and then deliver fresh creative solutions that not only meet requirements, but often surprise and delight.
Robin is a rare breed of creative leader who bring together left and right brain thinking. Her thoughtful approach to problem solving coupled with the sensitivity to know when to push out, enables her to deliver business building solutions that break out of the pack. Her natural abilities as curious problem solver, artist, pun lover and creative idea generator form the basis of everything that she does leading her to ask many questions in the pursuit of uncovering solutions to her client’s most pressing branding and design problems.
As a leader of teams, she provides the right balance of inspiration and challenge to get the best out of each individual.
Robin has an Honours Bachelor of Arts degree from the University of Toronto and a Master’s Degree in Communications Design from the Pratt Institute in New York, USA.