Aaron is a social media consultant and advisor who teaches clients to build community connections for their small-medium sized businesses and/or personal brands. He believes that people don't need their social media managed for them; they need to learn to do it for themselves!
Aaron has an astute perception of what makes consumers respond and engage, He is masterful at creating a viable social strategy for small to large companies, start-ups and established industries that are in need of pivoting to accomplish goals with new media.
He is entertaining and understands people. Social media for him is not some algorithm; it's a place to make meaningful and useful connections. In a short time, Aaron teaches the value of social media platforms including Twitter and Snapchat. Connecting with Aaron results in learning things, not in a boring webinar fashion, but in a unique and personalized way.
As Director of Social Media at Renew Life Canada, he was responsible for managing and maintaining the company's website, social media presence, and advertising campaigns promoting live events. He was also involved in logistics.
He has worked as a consultant in a management consulting firm, providing timely and effective support to senior consultants in bringing executive search projects to successful completion by co-ordinating and developing data, preparing reports and scheduling meetings.
He has had retail management experience. Aaron has assisted the Toronto Police Service in managing their social media, and created one of the first websites about the Toronto Transit Commission in 1997.
Aaron attended York University and Northern Secondary School, and served as a director of Bayview Community Services.